Introduction

Superior Motors, a leading used car dealer under the Mahindra First Choice Wheels Ltd. is a part of the journey of making India the leading used car market in the world. We are already selling more used cars than new cars and the already developed markets have reached the saturation point of growth. Mr. Vivek Gupta, the dealer principal at Superior motors shares the same view and is very bullish about the market sentiment and believes that used car sales will be the reason for increased automotive sales in India. Mr. Gupta believes in customer centricity and basis his entire business processes on customer first approach. The extent of repeat customers that visit and purchase or sell cars at their outlet is starkling and is focused to continuously increase that number.

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